Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the “small gift, big smile®” philosophy — that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques.
Anthony Burch is many-a-things: a writer at Gearbox Software where he was the Lead Writer for Borderlands 2 (Video Game of the Year by G4), co-creator of “Hey Ash, Whatcha Playin’” and co-star of “Anthony Saves the World”. He has previously written as features editor for Destructoid, where he also created the “Rev Rants” series (now defunct). He can grow a full beard in 8 hours, and while he may look angry or bored if you meet him, don’t worry that’s just his face.